Power couple Bill and Naty Nurge are the owners, designers, coaches, class lead-ers—well, really everything—behind the HardCore Training Center in Ketchum. After moving into a new, bigger, and more equipped space in Ketchum, this duo have taken fitness to a new level. Both are overly qualified to transform the bodies of locals with Naty has an M.S in Engineering, certified (A.C.E.) Personal Training, two-time winning of the five-day multi-sport Eco Challenge Race, and World Record holder (40-49age) for the SkiErg 500 meter distance experience to complement Bill’s Masters degree in Exercise Physiology and his record of winning the Baldy ascent races 12-times. Bill is also a top 10 finisher at the Biathlon Olympic Trials and World Masters Nordic Cham-pionships and holds the current American record (50-59 age) for the 500 meter distance on the SkiErg. Who better to get people in shape, working better and harder, and having fun while doing it?

SVPN: WHAT EXACTLY IS HARDCORE TRAINING?

BILL AND NATY NURGE: 

HardCore Training is all about making people better, stronger, younger, and more fit in the safest and most effective way possible.  We meet you where you are and take you where you want to go. HardCore Training is th evolution of 30 years of studying, compet-ing and training humans of all ages and abilities distilled into FUNctional work-outs that change your body from the inside out.  Whether you want to hike or bike faster, ski all day, be healthier or simply improve the way you look and feel, every goal starts with moving better.  It doesn't matter how strong you are or how much endurance you have if you can't move well. That's why every HardCore workout in-corporates three-dimensional, multi-planar movements that build balance, mobility, stability, coordination, power, stamina and strength. HardCore Training is all about maximizing the reward to risk ratio of every exercise so you can reach your goals without over reaching your capabilities and getting injured. 

SVPN: WHAT MAKES THE HARDCORE TRAINING CENTER DIFFERENT FROM OTHER GYMS?

BILL AND NATY NURGE:

This is a one of a kind FUNctional playground where it's the norm to kick, punch, run, row, SkiErg, rock-climb, slackline, sled push/pull, dip, and TRX your body into better shape in one session. At HardCore we train movements, not just muscles; systems, not just body parts; people, not programs; athleticism, not just weight lifting; for sports and life, not just to get better at training.  

SVPN:WHAT MAKES YOU TWO UNIQUELY QUALIFIED AS TRAINERS?

BILL AND NATY NURGE:

We are both middle-aged, multi-sport athletes and trainers who have dedicated our lives to building better bodies
and improving athletic performance. We have a keen understanding of exercise physiology and biomechanics which enables us to create innovative FUNctional workouts without sacrificing safety and effectiveness.We know how to train athletes because we both have extensive backgrounds in a variety of sports.We know how to train older individualsbecause we have an empirical understanding of the aging process and its effects on performance. We know when to push, when to back off and when it's time to change it up.  

SVPN: DO YOU ONLY WORK WITH HARDCORE ATHLETES ?

BILL AND NATY NURGE:

No. Although we do work with elite athletes and enjoy taking them to higher levels of fitness and performance the vas majority of our clients are 45-75 years old and not training for the Olympics.

SVPN: WHAT ARE SOME OF THE MOST COMMON TRAINING MISTAKES PEOPLE MAKE?

BILL AND NATY NURGE:

A lot of people think they somehow in-tuitively know the safest and most effective path to a leaner, stronger and better func-tioning body. Despite having an owner’s manual, most people would never consider trying to upgrade or fix their automobile or PC and yet when it comes to their most valuable possession, the human body, they somehow feel like they've got it figure out.  Getting better without getting hurt is complicated and counter-intuitive which is why you want experts on your team. Rather than thinking of fitness training as an extravagant expense it should be consid-ered an intelligent investment in your most valuable assets; your fitness, your health, and your happiness! 
Another common mistake is doing the same thing and expecting a different result.  To elicit physiological improvements you must systematically alter the stimulus.